Join us in OUR quest to

Define the new fundamental rights of our digital twin



Social contracts are defined and applied based on culture, context and governance model, hence opposed social contracts co-exist in different regions of the world. Your mission will be to use a Design Thinking approach to find and describe the new rights and responsibilities from our individuals digital twins. We are looking for out-of-the-box, crazy thinking. Consider: what VALUE can our digital twin provide us? What RISKS or EXPLOITATIVE POTENTIAL do existing data sets as well as combinations or new ones provide? No limits to creativity. A guideline to Design Thinking will be shared by us. You will work in global teams of 5-7 people.


  • At least 6 out of the box ideas displaying real creativity per team
  • Elaborate on one of these ideas and come up with a detailed operating model on how the new rights can be applied to our individuals digital twins


Defining social contracts

Social contracts refer to the implicit relationship between people and their government. For example, citizens implicitly agree to abide by laws in exchange for safety and security provided by their government. The term can also refer to similar assumptions and agreements between individuals and corporations, or between one another.


Human rights are a set of moral principles and norms that describe certain standards of human behavior. Although they are still valid and define our implicit social contracts, they are rapidly being outdated due to capitalistic, technological, and other structural disruptions. Moreover, they have led to significant erosion and change in the assumptions people have of their government or corporate stewards.

Digital data from individuals, either acknowledged, voluntary, or involuntary, represent a valuable asset from each person. They represent part of each individuals behavior, and can be seen as a trail of data that can be protected, exploited, and/or managed. How will the current and upcoming global society consider existing and future data sets as individuals rights, and how should they be stewarded to uphold new social contracts?

Here are some examples of new social contracts derived from each individuals data:

FinnGen, a government-led genetics program in Finland, was launched in 2017 with the aim of collecting biological samples from 500,000 participants over six years with the aim of improving health through genetic research ( Imagine such genetic mapping, with functional genetics interpretation and behavioral data from social networks being used to predict action. Analogous to Minority Report, where individuals were caught before committing a crime.

What about the social currency/credit being developed and applied in China? Your behavior as an individual within your environment is being captured and used to rank each citizen amongst the others. Bad driving, smoking in non-smoking areas, posting fake news, etc. are some actions that will bring your score down, hence some implications such as: banning from flying or using a train, downgrade your Internet speed, ban access to your kids to best schools, etc..

Digital contract tracing of Covid-19. Willingness to download digital contract tracing apps to fight the spread of Covid-19 is another example of the shifting social contact and unclear fundamental rights around personal data. Several countries in the east have implemented digital contact tracing to substantial effect in tracking spread (which benefits citizens’ life, finances, and liberties), while the majority of countries in the west have very low adoption rates of digital contact tracing, for fears of privacy invasion and exploitation. Meanwhile, the virus surges. This illustrates unclear trade-offs between personal data, civil liberties, health, and gov/org-administered services, and the potential opportunity if fundamental rights were better defined.

Sought After Skills

Participation is free, but there are limited places available.

Further requirements:

  • Fluent in English
  • Working as data scientist or pursuing a Bachelor/ Master/MBA/PhD degree or higher in one of the following disciplines: law, social science, ethics, behavioural science, psychology or relevant experience
  • Strong affinity towards digitalization or driving social contracts or design thinking
  • Participation at the Q&A session Thursday, 19 November, 5pm CET

Registration deadline: 15 November, 2020


Benefits & Reward:

  • You receive the chance to be part of a unique initiative, which may set a global landmark towards the good for society
  • Work in a cross-cultural, interdisciplinary team of likeminded people, get insights from one another and use your collective intelligence to come up with ground-breaking ideas on how to shape our future
  • Become an expert in Design Thinking and use this method for your future endeavours

We aim for six teams that will work in parallel. The three winning teams will be rewarded as follows:

1st place: 7’000 CHF

2nd place: 5’000 CHF

3rd place: 3’000 CHF

Jury evaluation criteria:

  • Level of creativity
  • Degree of innovation
  • Comprehensibility
  • Added value for society

Additional Information

Questions to consider while creating your model:

1.      What is our relationship to data / where are our pain points?

         a. Definition personal data:

  • Genetics & health data
  • Behavioural data
  • Financial data 
  • Emotional data

        b. Pain points and current limitations

2.     What can my data do for me, for society? What value can our digital twins offer?

  • Examples: Health, safety, economic opportunities, what else?
  • Metrics: How is the value of my data measured? How would individuals measure value, vs. governments or corporations? Where are the mutual benefits?

3.     In what ways can our personal data be misused? What are the risks of using / misusing personal data?

  • For individuals
  • For society
  • Impacting creativity
  • Impacting behaviour

4.      What incentives or safeguards dictate controllers’ responsibilities to protect my digital self and steward my data? 

  • Incentives, monetization, value-sharing constructs
  • Rules, limitations, governance, and enforcement needed

5.      How can personal data be used to run & control society now and how should personal data be run & control in a perfect world?

6.      Which role will AI play in your operating model?

7.      Which individual data points should be considered as critical, individually owned?

What to provide

  1. A one pager briefly explaining your idea and operating model
  2. A pitch presentation (5’) bringing your model to life

Presentations will be live and open to all teams.


A Q&A session o address your questions and an introduction into the Design Thinking process will take place on Thursday, 19 November, 5pm CET. The Quest Master and representatives of the Fortune Global 500 Company will be there to address any questions during the process. A Design Thinking expert will supporting ad-hoc during the course of the Quest.

Tools we use

Mural, WhatsApp, Email. Feel free to use any tools in addition.

You can apply as individual or as a team (in this case please register all team members and let us know the team member names or the team name by using the comment box).

Join the discussion

We encourage our community to contribute ideas, questions, answers. You can also add videos, useful links, code snippets or anything else that may be useful to solving the quest.

Posts should always be related to the above-mentioned quest. Please do not submit any marketing links or inappropriate content.

Daniela Suter

Mindfire & a Fortune Global 500 Company

Bringing together a scientific career and 8+ years of communications experience in the Health & Science industry, Daniela is now focusing on AI and connecting talents all over the globe for Mindfire.

Quest Details
Quest HQ:
Virtual teams
Quest Period:
Nov 19, 2020
Dec 18, 2020
Applications for this quest are now closed. You can still help by contributing to the discussion.
Join QuestJoin Questdiscuss
Share this Quest

You may also like...

Start your own Quest and benefit from collective intelligence_

Launch a Quest